Selling on Myntra presents vast opportunities, especially for those who leverage the right tools to analyze and optimize their product listings. One such indispensable tool available to sellers is the Search Analytics Dashboard, accessible under the Growth Menu on the Myntra Seller Portal which can help in Myntra Sales Boost. This feature offers powerful insights into customer search behaviour, empowering sellers to enhance their Myntra sales strategy effectively. Let’s dive into what this tool provides, how it works, and the benefits it offers.
Key Features of the Search Analytics Tool
The Search Analytics dashboard highlights the top search terms that drive customer engagement with products listed on Myntra. For each search term, the tool provides comprehensive metrics, including:
- Search Volume: The total number of searches for a specific keyword over the past week.
- Unique Product Count: The number of products displayed in search results for a particular keyword.
- Top-Clicked Brands: A list of the most popular brands that customers interact with for a given search term.
- Top-Clicked Categories: The main product categories generate maximum engagement for that keyword.
- Top 5 Products: Detailed information about the top-performing products, including Product IDs, click share, and conversion rates.
Currently, the tool shows weekly data (last week’s performance) and does not support monthly or custom date ranges. Sellers can download these reports in Excel format for further analysis.
Available Filters for Insights
The tool comes equipped with advanced filters to refine search analytics, making it easier to extract actionable insights. Key filters include:
- Keywords Filtering: Helps sellers identify relevant keywords related to their products and industry.
- Brand Filter: Allows users to locate any brand listed on Myntra, discover its top search keywords, and perform competitor analysis.
- Category Filter: Displays category-based keywords, aiding sellers in targeting high-traffic categories.
These filters ensure sellers can pinpoint the most effective keywords, understand competitor performance, and align their strategies accordingly.
Benefits of Using the Search Analytics Tool
This feature offers significant advantages to Myntra sellers, including:
1. Finding the Right Keywords
Identifying the correct keywords is critical for optimizing product visibility. By analyzing weekly search volume and related metrics, sellers can refine their product descriptions and tags to attract more buyers.
2. Competitor Analysis
The tool provides insights into the top-clicked brands and categories, enabling sellers to understand what’s working for their competitors. This information is invaluable for improving product listings and staying ahead of the competition.
3. Sales and Launch Planning
With data on high-performing keywords and top products, sellers can effectively plan new product launches and promotional campaigns. This ensures that products are launched with maximum visibility and customer engagement.
4. Boosting Myntra Sales
The Search Analytics dashboard helps sellers identify products generating the highest clicks and sales. By focusing on these products and optimizing underperforming ones, sellers can significantly boost their overall sales.
5. Listing Optimization
Optimized product listings result in better search rankings and higher conversion rates. By analyzing top-performing products and associated keywords, sellers can fine-tune their product titles, descriptions, and images to maximize impact.
How to Use the Data for Maximum Impact
- Analyze Weekly Reports: Regularly review the downloadable Excel reports to monitor performance trends.
- Focus on High-Volume Keywords: Prioritize keywords with the highest search volumes and engagement.
- Monitor Competitor Strategies: Use the brand filter to identify what’s driving clicks for competitors and adapt accordingly.
- Target Top Categories: Align your products with top-performing categories to boost visibility.
- Refine Listings: Implement insights into your product descriptions, tags, and images for better results.
Ready to Boost Your Myntra Sales?
If you want to make the most of the Search Analytics tool and maximize your Myntra sales, we’re here to help. From optimizing your product listings to designing tailored sales strategies, our team provides expert support to ensure your success on Myntra.
Let’s Connect! Call us today at +91-836-837-8787 and take the first step toward transforming your sales performance.
