Section 01

Why Sell on Myntra in 2025?

If you are a fashion, lifestyle, or ethnic-wear brand in India, Myntra is not just another marketplace — it is the marketplace. With over four crore monthly active shoppers who specifically come to buy apparel, footwear, beauty, and accessories, the intent-to-buy on Myntra is far higher than on general eCommerce platforms.

Unlike platforms where fashion competes with electronics and groceries for attention, Myntra’s entire ecosystem — from its discovery engine and editorial styling features to its loyalty programmes and Express delivery — is built exclusively for fashion-forward customers. That kind of focused audience is gold for any apparel or lifestyle brand.

But getting listed is not as simple as filling out a form. Myntra is a curated platform. It evaluates your brand, your product quality, your catalog, and your operational readiness before approving your onboarding. This guide walks you through exactly what that process looks like.

Section 02

Understanding Myntra’s Two Selling Models

Before starting your Myntra Account Registration, the single most important decision is choosing which selling model fits your business. Myntra currently offers two models for marketplace sellers:

Which model should you choose?

Choose m-Direct if you are a brand with a large shared inventory pool and want the simplicity of Myntra’s in-built OMS tool. This model suits mid-to-large sellers who are comfortable using Myntra’s dedicated platform for order management, picking, QC, and packing.

Choose PPMP (Pure Play Marketplace Partner) if you are an established brand that already operates a warehouse management system and wants API-level integration with Myntra. PPMP gives you the ability to use a third-party fulfilment platform — like Unicommerce or others — connected via Myntra’s API, which means your existing operations don’t need to change completely. PPMP sellers also get the advantage of Myntra’s brand promise for faster delivery dates, which directly reduces customer cancellations and improves net revenue.

Section 03

Categories Covered by Myntra

Myntra is a fashion-first platform and its category acceptance reflects that. Here are the primary categories where Myntra actively onboards new sellers:

Special article types like sarees have additional requirements — they are mandatorily required to opt for Myntra’s Assured Shoot (MAS) program, and images from third-party studios are not accepted for this category.

Section 04

Documents Required for Myntra Account Registration

One of the most common reasons for Myntra Seller Registration getting delayed or rejected is incomplete documentation. Here is the full list of what you need to keep ready before you initiate the onboarding process:

If you are an authorised distributor rather than the brand owner, Myntra requires you to submit a No-Objection Certificate (NOC) or an Indemnity Bond instead of a Trademark Certificate. This is a strict requirement — attempting to onboard without it will result in your application being put on hold at the Brand Team Review stage.

Operational Infrastructure Requirements

Beyond paperwork, Myntra also expects you to have the right physical infrastructure at your warehouse before you can go live:

As a rough benchmark, one packing table with one thermal printer, one laser printer, and one handheld scanner enables processing of approximately 30–40 orders per hour per person. Plan your infrastructure based on your expected order volume.

Section 05

Step-by-Step Myntra Seller Onboarding Process

The Myntra Onboarding process follows five structured stages. Understanding each stage — and the turnaround time associated with it — helps you plan your go-live timeline realistically.

Section 06

Catalog & Image Requirements — What Myntra Actually Checks

Catalog quality is non-negotiable on Myntra. Unlike Amazon or Flipkart where you can upload a basic white-background image and update later, Myntra pre-approves your catalog images and attribute sheets before they go live. A single batch of rejected images can delay your go-live by weeks.

Basic Image Technical Specifications

For the Dry Run specifically, Myntra allows relaxed image standards — your 3 dummy styles can use basic images that don’t fully adhere to the guidelines, but each image must belong to that specific SKU code only. These styles are delisted once the dry run is successfully completed.

For actual catalog uploads, the images go through a feedback loop. Myntra’s catalog team reviews your first two lots and shares corrections. You then apply those corrections before submitting the final lot — this process prevents mass rejections and ensures a cleaner catalog launch.

Section 07

Myntra Brand Measurement Criteria — What They Look For

Myntra does not evaluate brands solely on sales volume. The platform uses a multi-factor assessment when curating new sellers and when deciding tier upgrades, visibility, and partnership priority. Here is what Myntra’s team actually measures:

1. Brand Authenticity & Trademark Status

Your brand must have a registered trademark or at least a pending trademark application. Myntra’s Brand Team reviews brand ownership documents rigorously. Unauthorised brands, generic labels, or brands with disputed ownership are rejected outright.

2. Product Category Fit & Market Positioning

Myntra is a premium-to-mid-premium fashion platform. Categories that are overly unbranded, commoditised, or without clear USP tend to not pass curation. The Category Manager evaluates whether your brand adds something meaningful to the Myntra catalogue — design differentiation, price-point positioning, or category depth.

3. Margin Structure

Myntra charges a platform commission that is negotiated based on category and brand tier. Brands that cannot offer a margin structure compatible with Myntra’s commercial requirements do not get approved. This is a confidential negotiation stage — but having a clear sense of your cost-of-goods and target selling price before entering the conversation is essential.

4. Operational Readiness

Myntra evaluates whether your warehouse is ready for same-day or next-day dispatch, whether your packaging infrastructure is in place, and whether your team can handle Myntra-level order volumes. Brands that show up to the Dry Run without a thermal printer or barcode scanner face immediate delays.

5. Catalog Completeness & Image Quality

Myntra scores catalog quality at the style level. Low-quality images, missing attribute data, wrong size sets, or unclear product descriptions result in styles being put on hold or rejected before they can go live. A strong catalog — with accurate attributes, clean photography, and complete size charts — is a direct signal of brand seriousness.

6. Seller Tier Performance (Post Onboarding)

Once live, Myntra tracks dispatch SLA adherence, order cancellation rates, return rates, customer ratings, and response time on tickets. These metrics collectively determine your Seller Tier — which in turn affects your payment speed, listing priority, and access to Myntra’s premium programs like Myntra Assured.

Section 08

Why Do Brands Fail During Myntra Onboarding?

We have seen hundreds of onboarding attempts — successful and unsuccessful. The failures tend to cluster around the same predictable mistakes. Here are the most common reasons brands do not make it through Myntra Seller Registration:

• ❌ Non-Compliant Product Images Images that are not 3:4 ratio, below 500KB, shot on mannequins (where models are required), or with busy backgrounds are the single biggest reason for catalog rejection and go-live delays.
• ❌ Incomplete or Mismatched KYC Documents A warehouse address in the GSTIN that does not match the actual fulfilment location, or a missing Nodal Letter, causes payment configuration to fail even after catalog go-live.
• ❌ No Registered Trademark Brands without a Trademark Certificate or a valid NOC from the brand owner are rejected at the Brand Team Review stage. No exceptions.
• ❌ Unrealistic Margin Expectations Brands that are not aware of Myntra’s category-specific commission structure enter the margin negotiation unprepared, often causing the curation stage to collapse.
• ❌ Missing Dry Run Infrastructure Many brands underestimate the Dry Run. Arriving without a functioning thermal printer, barcode scanner, or polycovers from Myntra-approved vendors causes immediate failure and resets the TAT clock.
• ❌ Delayed Catalog Uploads After Partner Portal access is granted, brands have a limited window to submit their catalog. Long delays in uploading or seeking image approvals result in accounts being deprioritised by Myntra’s onboarding team.
• ❌ Not Approving Listings After Cataloging A critical step that many first-time sellers miss: after catalog upload and approval, styles must be explicitly approved by the seller through the Partner Portal. Failing to do this means styles remain in a “Pending” state and never go live — even if inventory is updated.

Section 09

How eComAdvisor Helps Sellers Get Listed on Myntra — Faster & Right

At eComAdvisor, Myntra Onboarding Services are not a side offering — they are a core specialisation. Our team has managed brand onboardings across apparel, ethnic wear, footwear, accessories, and beauty categories, and we understand every stage of the process from the inside.

Here is what working with eComAdvisor looks like for a brand seeking Myntra Account Registration:

Frequently Asked

Questions About Myntra Seller Registration